A 7-Step Podcast Guest Pitch Guide for Getting Booked on Top Industry Podcasts
Podcast Appearances are an excellent low cost strategy for content marketing, brand growth, and thought leadership. Being a guest on industry podcasts is great for:
1) Define Your Value
To get featured on industry podcasts, it’s best to make your value proposition as clear as possible. You want to provide show producers with:
You want it to be clear - how does having you on the podcast add value for their audience? The best way to clearly demonstrate how you add value as a podcast guest is a Podcast Guest Pitch.
2) Create Your Podcast Guest Pitch
A podcast guest pitch is exactly what it sounds like - a one pager that you use to pitch yourself to a podcast producer. The pitch provides intel on:
3) What’s Your Tagline?
To truly summarize your expertise, craft a tagline for yourself. A tagline is a short, punchy description that captures:
Some tagline examples include:
4) Craft Your Talking Points
Another key component of the Podcast Guest Pitch is your proposed talking points -- this is where you can really demonstrate what you know and the value you’ll add to the audience.
To craft your talking points, think about the following idea generators
Spend some time thinking about those questions and generating your responses. You should be able to come up with a list of talking points - likely grouped into a couple key themes of expertise.
Some talking point examples are:
Craft about 5-10 talking points to include in your Podcast Guest Pitch.
5) Put It All Together - Build Your Podcast Guest Pitch
Pull together all the following assets and get ready to build your pitch -- no design skills necessary!
You’ll need:
This is the same system we use to get our clients booked on some of the top podcasts - so you know it works!
I recommend working with Canva to design and build your Podcast Guest Pitch - it’s design software for the non-designer. You can create one from scratch, use one of Canva’s templates, or use the free minting house Podcast Guest Pitch Template (links to the template on the side-bar).
6) Connect with Podcasts & Get Booked!
Research podcasts that are aligned with your target audience and generate a list of 50 - 100 podcasts to connect with.
Simply start with a google search of your area of expertise + podcasts. For example, you can search for:
You can also search within Spotify or Apple Podcasts to find podcasts related to your area of expertise.
Put together an email outlining the value you bring to the podcast's audience, your tagline, and talking points. Attach your Podcast One Pager, hit send, and wait for the opportunities to roll in!
